Brand & Marketing Strategy Services

Services designed to meet you where you are—whether you’re just starting out, feeling stuck in your business, or ready to reimagine your brand entirely. Here, you’ll find an overview of how I help entrepreneurs, business owners, and rebranders build strong foundations, unlock growth, and create lasting success.

The Emerging Entrepreneur

You’ve just launched (or are about to launch) your business, and you’re ready to build a brand that stands out from the start. I’ll help you lay a solid foundation for success.

The Established Business Owner

Your business is up and running, but something feels stuck. You may feel unsure of the next step to keep growing. This is where I come in.

The Ambitious Rebrander

You’re ready to level up. Whether you’re breaking into a new market, attracting a new audience, or completely rebranding, this is the moment to take your business to the next level.

If you’re looking for quick guidance or have specific branding or marketing questions, be sure to check out my Marketing Power Hour, a one-on-one session tailored to your needs—perfect for anyone, at any stage.

Ciara Siegel | Brand & Marketing Strategy Consultant

For the Emerging Entrepreneur

Building Your Brand's Foundation for Success

You’ve just launched (or are about to launch) your business, and you’re ready to build a brand that stands out from the start. I’ll help you lay a solid foundation for success. Together, we’ll create your “Brand Bible,” a roadmap that will guide your business forward and ensure consistency across everything you do. Not only will it be a resource for you, but it will be invaluable for anyone who is new on your team, writing copy for your brand, or running your social media channels. This is a document everyone will refer back to time and time again.

If you haven’t developed your visual identity (logo, color palette, and fonts), I’ll connect you with a trusted partner to bring your brand to life visually. 

We can also help you understand your customer better through research, focus groups, surveys, and interviews—because a brand that truly knows its audience is built to last.

Brand Foundations:
Mission, values, brand personality, target audience, brand story, positioning statement and more.

Visual Identity Collaboration:
Partnering with talented designers for to create your logo/color palette/fonts, brand collateral, and more 

Customer Research:
Focus groups, surveys, interviews, and insights

Ciara Siegel | Brand & Marketing Strategy Consultant

For the Established Business Owner

Revitalizing Your Brand for Continued Growth

Your business is up and running, but something feels stuck. Maybe you’ve relied on word-of-mouth and referrals, but that well is running dry. Or perhaps you’ve been so focused on the day-to-day operations that branding and marketing has fallen by the wayside.

Now you’re unsure of the next step to keep growing. This is where I come in. I’ll help you tackle specific marketing and branding challenges through actionable recommendations and strategic advice.

If you’re ready for a deeper dive, my Brand Diagnostic & Action Plan will give you clarity on what’s working, what’s not, and how to move forward. You’ll walk away with immediate quick wins and a roadmap for long-term success.

Marketing Advisory:
Strategic recommendations for specific challenges

Brand Diagnostic & Action Plan:
A deep dive into your brand with quick wins and a future roadmap 

Ciara Siegel | Brand & Marketing Strategy Consultant

For the Ambitious Rebrander

Elevating Your Brand to New Heights

You’re ready to level up. Whether you’re breaking into a new market, attracting a new audience, or completely rebranding, this is the moment to take your business to the next level.

I’ll work with you as a full-service consultant to develop a comprehensive brand strategy designed to help you grow and evolve. From redefining your positioning to crafting a brand that resonates with your dream audience, we’ll build a foundation for long-term success and unlock your business’s full potential.

Comprehensive Brand Strategy:

Mission, values, brand personality, target audience, brand story, positioning statement and more

Visual Identity Collaboration:

Partnering with talented designers for to create your logo/color palette/fonts, brand collateral, and more 

Audience Expansion:

Strategies for entering new markets or connecting with new audiences

Marketing Power Hour

No matter which stage you’re in—whether you’re an Emerging Entrepreneur, an Established Business Owner, or an Ambitious Rebrander—the Marketing Power Hour is the perfect opportunity to pick my brain and get expert guidance on your most pressing brand or marketing challenges.

In this focused 1-hour session, we’ll tackle the questions that matter most to you and create actionable steps to move your brand forward.

Ciara Siegel | Brand & Marketing Strategy Consultant


HERE’S HOW IT WORKS:

The Marketing Power Hour is perfect for founders, solopreneurs, and small business owners ready to make smarter, faster decisions to move their brand forward.

Pre-Session Prep:

You’ll fill out a short questionnaire ahead of time to outline your biggest challenges and goals.

The Session:

During our call, we’ll dive straight into your questions. Whether you need feedback on your website or logo drafts, guidance on hiring a social media manager, or ideas for breaking into a new market, this hour is your time to get expert advice tailored to your needs. 

Post-Session Follow-Up:

After the call, I’ll send you a detailed summary of our conversation, a recording of the session, and actionable next steps you can implement right away.

What My Clients Are Saying

  • “She’s incredible. Really knows her stuff. The plan and strategies she came up with for us were and are crucial to our success. We refer to them consistently. If you’re looking for a practical step by step plan for marketing and business Ciara is your go to. Plan on working with her for a long time.”

    Daniel Chulpayev | Partner, Made Man Barbershop

  • “I had the pleasure of working with Ciara to build the foundations and guidelines for my brand, and I couldn't be more thrilled with the results. She took the time to understand my vision and translated it into a cohesive and compelling brand strategy. Ciara's expertise and attention to detail have given my brand a solid foundation that I am confident will lead to long-term success. I highly recommend her to anyone looking to establish or revitalize their brand. Thank you, Ciara, for your outstanding work!”

    Brendan Manley | Co-Founder, Kaiba & iCAMP

  • “CJC was incredibly valuable to my small, yet growing company! I run a private tutoring business and CJC was instrumental in supporting our development during a critical time of growth. CJC provided a very thorough and thought provoking presentation that was critical for me to understand all aspects of the realm within which my company sits. She provided both long term suggestions and short term 'quick wins.' CJC really listened to my company's needs and everything felt truly personalized and unique. Ciara was professional and available to communicate anytime. She even continued to answer some of my questions long after our time together ended. Now, years later, I still utilize a lot of the work we did together and owe a ton of my continued growth to Ciara and CJC.”

    Laura Giske | Founder, Laura Giske Tutoring

  • “CJC is the very BEST! I have been honored to work with her for years; and have a front row seat to her ability to take an idea into fruition!”

    Sara Hart Weir | Co-Founder, ENABLE TOMORROW

  • Ciara was engaged by Industry City to evaluate our marketing team. She demonstrated a strong knowledge and understanding of industry trends, strategies and best practices. She collaborated very effectively with the Partners and senior members of the leasing and management teams to identify the issues and map out a go forward plan. She was always very professional and demonstrated excellent communication skills. We ultimately pursued a re-structuring of the marketing team based on her recommendations. My overall experience with Ciara was excellent and I would highly recommend her services to others. She was able to effectively communicate marketing strategy and trends to an audience with limited marketing expertise.

    Alane Berkowitz | COO, Industry City

  • "Branding is not something that I have previously been involved in, and our particular request was a bit complicated. Ciara was masterful in navigating our needs to develop a final product that accurately reflected our requests. Overall, our team was extremely pleased with the result and would recommend her to other potential clients."

    Megan Burke | Co-Founder of ENABLE TOMORROW

Ready to Grow?