Bringing the strategy behind billion-dollar brands to small businesses.

Brand and marketing strategy for entrepreneurs who want the same strategic foundation big brands rely on, with a plan that fits where they are right now.

Let’s get growing!
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The strategy behind brands like these...

is now helping businesses like yours grow.

The founders I love working with...

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Sketch of a hair clip or hairpin in light purple color.

The Ambitious Rebrander

You've outgrown your current brand. You're breaking into a new market, going after a new audience, niching, or finally ready to do this properly.

"It was like she crawled inside my brain and heart and translated all the swirling thoughts and ideas into powerful, cohesive messaging that genuinely reflects who I am and what my business stands for."

Nicole Leon — Founder, L Leon Virtual Assistance

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The Established Business Owner

Your business is running. But something's off. Growth has plateaued, or your brand hasn't caught up to where the business is today.

"Within one month my conversion rate went up .7% from implementing just the 0-3 months of the plan, and I'm getting way more program leads on my website. I cannot recommend this work enough."

Caitlin Fierro — Founder, Non Toxic Homes

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The Emerging Entrepreneur

You're building something new. You want to get the brand right from the start so you're not patching it together later.

"Ciara doesn't just teach, she partners, she co-builds. She sees what you're trying to say and helps you actually say it."

Faith Morris — Founder, Remote Ops Partner

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Smiling woman with long dark hair wearing a beige ribbed sweater, sitting at a black table with a closed laptop and colorful notebook, in a room with light walls and a framed abstract art piece in the background.
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Hi, I'm Ciara.

I spent more than a decade at global ad agencies building strategy for some of the world's most recognizable brands. After becoming a mom, I decided I wanted to keep doing the work I love, but on my own terms.

What started as helping a few friends' small businesses became something bigger. I realized they didn't have access to the same strategic thinking the brands I used to work with took for granted. There was a real gap, and I could bridge it.

That's what CJC does. We bring the strategy behind billion-dollar brands to small businesses, stripping away the hundred-page decks, jargon, and bloated timelines to deliver clear messaging, a focused brand, and a plan that fits where you are right now.

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Ways to work together.

Whether you're starting from scratch or refining what you've already built, there's a way in.

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Brand Checkup

A wellness visit for your brand. See what's working, what's not, and what to fix first.

LEARN MORE →

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Brand Builders Bootcamp

Get your brand's positioning and messaging sorted, in a group with other founders.

LEARN MORE →

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Brand Builder Sprint

Get your brand's positioning and messaging sorted, one-on-one with me.

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Brand Ignition Plan

Get your positioning and messaging sorted, plus a marketing strategy to grow.

LEARN MORE →

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Line drawing of a trophy with a star in the center and radiating lines above it.

Position to Win

Brand foundations already set? A 100-day program to confidently market your own business.

LEARN MORE →

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CLIENT

LOVE

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Meet Gayle.

How Memorize Trunks stopped competing on price and found the lane that was theirs all along.

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BEFORE THE BRAND CHECKUP

  • Stuck in her competitor's shadow, competing on price by default

  • No clear point of difference and no language she could use consistently across channels

  • Founder presence and warmth buried instead of leading the brand

  • Brand showing up only for weddings and babies

AFTER THE BRAND CHECKUP

  • A clear differentiation lane: "legacy doesn't have one look"

  • Messaging she can use consistently across her website, emails, and social

  • Founder-led "Design With Gayle" experience now front and center, including in every email she sends

  • Started showcasing new occasions like graduations, reunions, and quinceañeras, including a TikTok partnership that landed 6.7K views

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"Ciara is the rare kind of brand and marketing strategist who just gets it. She's a true differentiator."

Gayle — Founder, Memorize Trunks

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See how the Brand Checkup works

As Seen In

See more press and awards

Your marketing friend, in your inbox.

Who needs more emails? Honestly. Most go straight to trash. Here's why this one's different.

This one's for you if you want:

  • A short weekly email with something you can actually use this week

  • Brand strategy explained in a way that's clear and immediately actionable

  • Marketing breakdowns through the lens of cultural moments (think Love Island, the Bad Bunny halftime show)

  • First dibs on free resources, new offers, and what I'm building next

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You can't grow your business without building your brand.

Let's build yours