You can’t grow your business without building your brand

Grow with CJC

flower in black and white

For many small businesses and start-ups, the average work day runs a mile a minute.

You’re constantly pulled in a million different directions and yet, you need to keep your eye on the prize – growing your business.

But sometimes, to take your business to the next level, you need help to build your brand.

flower in black and white with purple overlay

Wondering if this applies to you?

Can you confidently say you know…

  • Who your customer is and what motivates them?

  • How you can uniquely distinguish your brand from your competition?

  • What’s happening in culture that might be impacting your business and brand?

  • Your brand’s purpose, its values, and its character?

That’s where CJC comes in.

Ciara Siegel Headshot in black and white

Nice to meet you!

I’m Ciara and I’d love to help you build your brand.

Growth Mindset

Over a decade of experience working in advertising, helping clients from Fortune 100 companies to former Shark Tank start-ups grow their business

Brand Builder

Proven track record of helping clients find and bring their brand purpose to life. I’ve led many successful campaigns, product launches, and brand refreshes in categories such as consumer package goods, sports, food, non-profit, and entertainment

Creative Collaborator

Passionate about the power of creativity and the belief that success is not possible without collaboration and relentless curiosity

Champion of Underdogs

While I’ve worked on brands of all sizes, my mantra is the smaller the brand, the bigger the opportunity

What My Clients Are Saying

“She’s incredible. Really knows her stuff. The plan and strategies she came up with for us were and are crucial to our success. We refer to them consistently. If you’re looking for a practical step by step plan for marketing and business Ciara is your go to. Plan on working with her for a long time.”

Daniel Chulpayev
Partner, Made Man Barbershop


“CJC was incredibly valuable to my small, yet growing company! I run a private tutoring business and CJC was instrumental in supporting our development during a critical time of growth. As part of the Brand Diagnostic and Action Plan, Ciara reviewed my company's goals and current stats as well as researched industry standards and competitors to help create a unique presentation for my company. CJC provided a very thorough and thought provoking presentation that was critical for me to understand all aspects of the realm within which my company sits. She provided both long term suggestions and short term 'quick wins.' I really appreciate both sets of goals, as it made working towards these goals more attainable. CJC really listened to my company's needs and everything felt truly personalized and unique. Ciara was professional and available to communicate anytime. She even continued to answer some of my questions long after our time together ended. Now, years later, I still utilize a lot of the work we did together and owe a ton of my continued growth to Ciara and CJC.”

Laura Giske
Founder, Laura Giske Tutoring


“Ciara was engaged by Industry City to evaluate our marketing team. She demonstrated a strong knowledge and understanding of industry trends, strategies and best practices. She collaborated very effectively with the Partners and senior members of the leasing and management teams to identify the issues and map out a go forward plan. She was always very professional and demonstrated excellent communication skills. We ultimately pursued a re-structuring of the marketing team based on her recommendations. We further engaged Ciara to help us draft a job description and spearhead the recruitment of a new Head of Marketing. My overall experience with Ciara was excellent and I would highly recommend her services to others. She has standout listening and communication qualities. She was able to effectively communicate marketing strategy and trends to an audience with limited marketing expertise.”

Alane Berkowitz
COO, Industry City


Ready to grow?